Brevo / Captain Wallet: The Better PassKit Alternative (2025)

Updated: 8/7/2025

Why Choose Brevo / Captain Wallet Over PassKit?

Looking for a better alternative to PassKit for SMB & Mid-market mobile marketing needs? Brevo / Captain Wallet stands out with wallet passes native to a full crm & automation platform., making it the preferred choice for businesses in E-commerce, Hospitality, Non-profits industries.

Ideal if you already run Brevo or want a single vendor covering email, SMS and wallet passes.

Key reasons businesses switch from PassKit to Brevo / Captain Wallet

  • Wallet passes native to a full CRM & automation platform.
  • Superior integration options for SMB & Mid-market businesses
  • Advanced push notification capabilities
  • Better pricing model than PassKit

Brevo / Captain Wallet Key Features

Wallet passes native to a full CRM & automation platform.

This is the primary reason businesses choose Brevo / Captain Wallet over PassKit. While PassKit offers basic functionality, Brevo / Captain Wallet provides enterprise-grade capabilities that scale with your business needs.

Pricing & Business Model: Brevo / Captain Wallet vs PassKit

Brevo / Captain Wallet Pricing

$25/monthly

14-day free trial
  • ✅ Enterprise-grade mobile wallet capabilities
  • ✅ Advanced push notifications
  • ✅ Better pricing model than PassKit

PassKit Pricing

Starter

$49/month

ℹ️ Up to 1,000 passes

Business

$349/month

ℹ️ Up to 15,000 passes
  • ❌ Limited legacy system compatibility

Brevo / Captain Wallet Pros and Cons vs PassKit

Advantages Over PassKit

  • Wallet passes native to a full CRM & automation platform.
  • Superior integration options for SMB & Mid-market businesses
  • Advanced push notification capabilities
  • Better pricing model than PassKit

Where PassKit Might Be Better

  • May have steeper learning curve for beginners
  • Higher price point than PassKit starter plans
  • Limited legacy system compatibility

Frequently Asked Questions About Brevo / Captain Wallet vs PassKit

Is Brevo / Captain Wallet really better than PassKit for business use?

Yes, Brevo / Captain Wallet excels for SMB & Mid-market businesses needing advanced mobile wallet features. The platform offers wallet passes native to a full crm & automation platform., making it ideal for companies that have outgrown PassKit's basic functionality.

How much more expensive is Brevo / Captain Wallet compared to PassKit?

Brevo / Captain Wallet starts at $25/monthly compared to PassKit's $49-$349/month range. The advanced features often justify any premium for businesses with specific requirements.

Can I migrate my data from PassKit to Brevo / Captain Wallet?

Yes, most businesses can migrate from PassKit to Brevo / Captain Wallet. The process typically involves exporting your existing pass data and templates, then recreating them in Brevo / Captain Wallet's more advanced system. Migration support is usually available to ensure a smooth transition.

Final Verdict: Should You Switch from PassKit to Brevo / Captain Wallet?

Choose Brevo / Captain Wallet over PassKit if:

  • You need advanced mobile wallet features
  • Your business requires enterprise-grade capabilities
  • You want better integration options
  • ROI justifies premium pricing

Stick with PassKit if:

  • ℹ️You're a small business under $1M revenue
  • ℹ️Basic loyalty programs meet your needs
  • ℹ️Budget is under $500/month
  • ℹ️You prefer simple, self-service setup