Braze: The Better PassKit Alternative (2025)
Why Choose Braze Over PassKit?
Looking for a better alternative to PassKit for Mid-market & Enterprise mobile marketing needs? Braze stands out with best-in-class journey builder and ai-driven personalisation., making it the preferred choice for businesses in Media, Fintech, Retail, Travel industries.
Use Braze when orchestration & analytics trump native wallet tooling.
Key reasons businesses switch from PassKit to Braze
- ✅Best-in-class journey builder and AI-driven personalisation.
- ✅Superior integration options for Mid-market & Enterprise businesses
- ✅Advanced push notification capabilities
- ✅Better pricing model than PassKit
Braze Key Features
Best-in-class journey builder and AI-driven personalisation.
This is the primary reason businesses choose Braze over PassKit. While PassKit offers basic functionality, Braze provides enterprise-grade capabilities that scale with your business needs.
Pricing & Business Model: Braze vs PassKit
Braze Pricing
$/enterprise
- ✅ Enterprise-grade mobile wallet capabilities
- ✅ Advanced push notifications
- ✅ Better pricing model than PassKit
PassKit Pricing
Starter
$49/month
ℹ️ Up to 1,000 passesBusiness
$349/month
ℹ️ Up to 15,000 passes- ❌ Limited legacy system compatibility
Braze Pros and Cons vs PassKit
Advantages Over PassKit
- ✅Best-in-class journey builder and AI-driven personalisation.
- ✅Superior integration options for Mid-market & Enterprise businesses
- ✅Advanced push notification capabilities
- ✅Better pricing model than PassKit
Where PassKit Might Be Better
- ❌May have steeper learning curve for beginners
- ❌Higher price point than PassKit starter plans
- ❌Limited legacy system compatibility
Frequently Asked Questions About Braze vs PassKit
Is Braze really better than PassKit for business use?
Yes, Braze excels for Mid-market & Enterprise businesses needing advanced mobile wallet features. The platform offers best-in-class journey builder and ai-driven personalisation., making it ideal for companies that have outgrown PassKit's basic functionality.
How much more expensive is Braze compared to PassKit?
Braze starts at $null/enterprise compared to PassKit's $49-$349/month range. The advanced features often justify any premium for businesses with specific requirements.
Can I migrate my data from PassKit to Braze?
Yes, most businesses can migrate from PassKit to Braze. The process typically involves exporting your existing pass data and templates, then recreating them in Braze's more advanced system. Migration support is usually available to ensure a smooth transition.
Final Verdict: Should You Switch from PassKit to Braze?
Choose Braze over PassKit if:
- ✅You need advanced mobile wallet features
- ✅Your business requires enterprise-grade capabilities
- ✅You want better integration options
- ✅ROI justifies premium pricing
Stick with PassKit if:
- ℹ️You're a small business under $1M revenue
- ℹ️Basic loyalty programs meet your needs
- ℹ️Budget is under $500/month
- ℹ️You prefer simple, self-service setup